About Qartmina
Technology, data and AI, in the right order
Qartmina is a technology and data consultancy. Operate leaner, decide on evidence instead of instinct. We find the highest-impact place to apply automation and AI, prototype it fast, and prove it pays off before you scale.
Where we work
International
Local context, local languages, work delivered to international standards.
Africa
A growing network of vetted engineers and partners across the continent.
Remote-first
No office boundary on who works with you. We staff for fit, not for postcode.
Founding vision
Technology should hand the time back
Most teams lose their week to work no human should be doing: copying numbers between systems, chasing an approval, rebuilding the same report, answering the same question again. It is quiet, constant, and it eats the hours that should go into judgement, relationships and craft.
Technology should give those hours back. That only holds if what you build is secure and robust. A shortcut that leaks data or breaks under load costs more than the manual work it replaced, so the foundation comes first, every time.
Put technology in the wrong place and it makes things worse: another system to maintain, another login, another workaround. Put it in the right place and productivity does not improve, it jumps. Knowing the difference is the work, and it is why we never ask a client to invest ahead of the evidence.
AI is a layer on top of that. Machines take the repetition, people take the judgement. Target the right use cases and watch time multiply, watch productivity skyrocket.
Fares Aouani Cherif
Managing Partner, Qartmina
Get the use cases right and it is a fresh start, with all the experience already in the room.
What changes
Copying data between systems
Pipelines that run themselves
Chasing documents and approvals
Workflows that route and remind
Answering the same question weekly
An assistant that already knows
Rebuilding the report every month
Numbers ready when you open them
How We Work
Our Approach
Technology compounds when it is built in the right order. We take you through all three layers, from foundation to AI, with a short term, mid term, and long term plan for each. We cover strategy and execution both, and we stay aligned with you the whole way.
A Foundation You Can Build On
Standardised processes that are compliant, well tested, and cyber secured. This is the base layer. Get it right and everything above it holds. Skip it and every tool you add later inherits the same weaknesses.
Data You Can Actually Use
Taking it to the next level means cleanly processed data. Once your data is structured and trustworthy, it stops being a byproduct and becomes an asset you can build products on, internal ones for your team or external ones for your clients.
AI That Buys Back Time
With a solid base and clean data, you can leverage AI properly. That is where the returns show up: enormous amounts of time gained back at low cost, on work your team used to do by hand.
Real-World Impact, Start To Finish
At Qartmina we focus on creating real-world impact. We innovate the processes you already run and open new opportunities out of them. We help you strategize and we execute with you, covering the whole process rather than handing over a slide deck.
We back every recommendation with real-world examples, and we keep studying what works, why it works, and where the technology is heading, so the advice you get is current. After working with us, you have a new way of seeing technology in your business, and your team knows how to leverage it well.
How we behave
Our Values
How we behave in every engagement, from a single automation to a full build. Six principles, and we hold ourselves to them whether the project is a week or a year.
Communication And Alignment
Nothing good gets built out of a misunderstanding. We talk in plain language, not jargon, and we keep checking that what we are building is still what you need. Alignment is not a kickoff meeting. It is the whole engagement.
Clear Next Steps
We analyse where you stand and give you short term, mid term, and long term plans, each with a clear strategy toward a specific outcome. You always know what happens next week, next quarter, and next year, and why.
Proof, Not Promises
We show real-world examples and case studies of work that shipped and paid off. You get evidence before you commit, and measurable results after. We never ask you to invest ahead of the evidence.
Growth Mindset
Every engagement should leave you further ahead than the brief asked for. We look past the immediate fix to the opportunity behind it, and we scale what works instead of stopping at the first win.
Learning And Sharing
Internally we educate ourselves constantly and share what we learn across the team. We study current trends, work out what actually delivers and why, and read where things are heading, so the advice you get is current and not a playbook from last year.
Honest Advice
We give you the best advice we have, consistently and honestly, including when it means a smaller project or telling you not to build something. Trust compounds. A sale that costs it is not worth making.
What we bring
The strengths we build on
We work as one distributed team rather than from a single office, so the right people work on your problem regardless of where they sit.
An engineering network
Vetted technology, data and AI engineers we can put on your team on demand, without a hiring cycle.
Local and global at once
We know how business is actually done here, and we build to the standards clients expect anywhere.
A community we build with
We work with the AI and data ecosystem across the continent, including the AMLD Africa non-profit.
Latest thinking
FAQ
Common questions about who we work with, how we engage, and what makes us different.
We are a technology and data consultancy. We start by understanding how your business actually runs, assign you a digitalisation score, then set a strategy toward short, mid and long term goals across three layers: process foundations, data, and AI.
From there we find the highest-impact place to apply automation, analytics or AI, prototype it fast, and prove it pays off before scaling. We also provide vetted engineers, architects and consultants for time-limited projects when a team needs extra hands.